The campaign #ApniNazarMein highlights few strong and powerful concepts that aims to push women to embrace their inner ‘self’ without seeking validation from others. The message is brilliantly conveyed by the brand to enhance women’s self-confidence and self-worth. The concept of self-love is also instilled by the brand in a way that the woman of today must be strong and bold and shouldn’t feel the need to compromise on comfort to look a certain way.
The idea behind the campaign is to encourage women to appreciate the beauty and strength they possess while breaking the stereotypes and going beyond what is expected of them.
The campaign’s main focus is not about presenting the best possible self but the acceptance that women are no less and should admire their true self with pride.
The campaign's purpose is to also embolden women to celebrate their own identity, feel comfortable in their own skin and exhibit their real beauty without worrying about how others perceive them.